"I am obsessed with make-up, have used more than 100 brands and I can really say smooche lip-stain is unmatched. It gives that natural, juicy tint without drying out your lips or fading weird. They seriously set a new bar with this one. loveee it. 10/10 must-have in every makeup bag."

"Best product ever invented. The longer you leave it on, the more intense the colour. Does last all day. I used it on Melbourne Cup day to attend a lunch event and was very impressed with the staying power and compliments as well."

"I put this on for the first time right before we ordered pizza and assumed it would rub off when I was eating, but IT DID NOT! It lasted HOURS and even stayed on throughout eating pizza. You should try it out too!"

"As someone who NEVER liked wearing lipstick of any kind, it has really been a struggle for me. I have been trying to do just some lip liner with chapstick and that looks good at first, but after an hour or so, the lines fade."